Digital Marketing Course

Digital Marketing Course Agenda (5 days)

Almost every company should train their staff on Digital
Marketing. It is not just about the training and applying
but also to rebuild the mindset of team.It is not just about the training and applying but also to rebuild the mindset of team.
Digital Marketing science changes and updates its rules/parts in accelerated way. Pixel Arabia keeps an eye on the last updates of Digital Marketing to keep its material fresh as much as possible.
So, in digital marketing course you will be knowledgeable about what experts do right now in marketing their projects/businesses online. All of our courses are practical and each trainee should work on actual project in his training sessions.
Check the digital marketing course agenda below to know more about our material:

Digital Marketing Course – Day1

  • Understanding Digital Marketing
  • Digital Alignment of Organizational Goals Website Planning & Development
  • Essential Elements of Website for digital marketing
  • Search Engine Optimization
  • New techniques of SEO & Ethical ways of doing SEO
  • Planning & Monitoring SEO Process
  • Searching and selecting right Keywords
  • Content Strategy On Page and Off Page Optimization
  • Internal Linking & Metatags Creation
  • Basic HTML Guidance
  • Uploading Sitemap on Website
  • Google webmasters Tools
  • Tools and exercises

Digital Marketing Course – Day2

  • Search Engine Marketing
  • Orientation of Google Adwords
  • Ranking the right Keywords
  • Grouping of Keyword using Broad, Exact, Phrase, Negative Match
  • Setting up Paid Research Campaign
  • Techniques to Positioning your Website
  • Improvements Techniques for making you more money
  • Effective Campaigns and Ad groups Creation Digital Display Campaigning
  • Display Advertising
  • Costs and Billing
  • Tracking Ad Performance
  • Optimizing Ad Performance –Optimize Account & landing page
  • Tools and exercises

Digital Marketing Course – Day3

  • Social Media Marketing
  • Understanding the existing Social Media Paradigms
  • Difference between Social Media Platforms and how to use each for different business models
  • Facebook Marketing
  • Facebook Ads
  • Instagram Marketing
  • Instagram Ads
  • Tools and exercises

Digital Marketing Course – Day4

  • Digital Marketing Course – Day1Company Profile Vs. Individual Profiles
  • LinkedIn Advertising & its Practices
  • Learning Marketing on LinkedIn groups
  • Twitter Marketing
  • Twitter Ads
  • Tracing Performance
  • Case studies
  • Creating and Uploading Videos on Video Marketing Websites
  • Using YouTube for business
  • YouTube Video Marketing Tips
  • Techniques to Increase number of views of the videos posted
  • Converting You Tube Viewers to your website Viewer
  • Creating Social media Content calendar
  • Creating Social media strategy
  • Tools and exercises

Digital Marketing Course – Day5

  • Content Marketing concept and implementations
  • Marketing Personalization
  • Examples of Most Effective and Least Effective Content Marketing techniques
  • Best Practices and tips in Blog Creation
  • Creating Interactive Blog for Visitors
  • DON’T’S of Blogging
  • Introduction to Email Marketing
  • Writing an Impressive Email or HTML Template
  • Best Practices of Email Marketing
  • Measurement & Metrics
  • Email Campaigns Guidelines
  • Introduction and rules of marketing through influencers
  • Basics of Google Analytics
  • Analyzing Visitors Behavior
  • Creating Dashboards and Report
  • Introduction Mobile marketing
  • Creating digital marketing strategy
  • Tools and exercises
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